Digital Transformation and Learning Solutions for SwissThink

As a Senior Learning Technologies Consultant, I led the digital transformation initiatives for SwissThink, a consulting and learning company specializing in credit markets. This case study outlines the key activities, challenges, and outcomes of the project, showcasing our approach and success in enhancing SwissThink’s digital infrastructure and learning solutions.

Situation: SwissThink, a consulting and learning company specializing in credit markets, needed to enhance its digital infrastructure and learning solutions to support its expanding digital marketing strategy and improve client engagement. The project required a comprehensive understanding of SwissThink’s business objectives and collaboration with both internal and external teams.

Task

1. Understand SwissThink’s business and develop a strategic plan.

2. Rebuild the brochure website for better user experience and ease of maintenance.

3. Develop the Credit Rating Analytical Center (CRAC) platform.

4. Create SCORM courses to showcase to prospects.

5. Provide ongoing consulting sessions for strategic guidance and marketing planning.

6. Select and implement a suitable Learning Management System (LMS).

Action

• Business Discovery and Strategy Development:

  • Conducted an initial discovery phase to understand SwissThink's business objectives.

  • Organized and facilitated a workshop with SwissThink’s CEO to develop a Business Model Canvas.

• Brochure Website Rebuild:

  • Collaborated with SwissThink's copywriter to rebuild the website using Squarespace.

  • Improved the website’s user experience and ensured minimal maintenance requirements.

• CRAC Development Management:

  • Managed the development of the CRAC platform with an external IT company.

  • Reviewed IT documentation to understand and implement the software effectively.

• SCORM Courses Creation:

  • Managed the creation of SCORM courses using Articulate Rise 360.

  • Collaborated with a video agency for the post-production of learning videos.

• Consulting Sessions:

  • Conducted regular consulting sessions with SwissThink’s team and marketing intern.

  • Provided strategic guidance and assisted in marketing campaign planning.

• Learning Platform Selection:

  • Led the selection process for a suitable LMS, choosing TalentLMS for its ease of use and robust SCORM integration.

Result

• Enhanced SwissThink’s digital infrastructure and learning capabilities.

• Improved online presence and user engagement through a modernized website.

• Successfully developed the CRAC platform, enabling learners to practice rating credits.

• Created high-quality SCORM courses that effectively showcased SwissThink’s offerings to prospects.

• Provided strategic guidance that helped shape SwissThink’s marketing efforts and digital strategy.

Project Link

Visit the SwissThink Website

Conclusion

This case study demonstrates our ability to manage complex digital transformation projects, from initial discovery and strategic planning to implementation and ongoing support. Our collaborative approach and expertise in learning technologies have significantly enhanced SwissThink’s digital capabilities, positioning them for continued growth and success.